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SEATTLE (AP) - Digg Inc., a reader-powered news site, fired Google Inc. as its online advertising partner Wednesday in favor of a company Digg's top executive described as young and willing to take risks: Microsoft Corp.
"We at Digg couldn't think of a better partner to get to where we need to go," said Jay Adelson, the company's chief executive officer. "They're a young ad service, they're innovative, they're willing to work with us on the cutting edge."
For three years, Microsoft will deliver ads — mostly small, contextually relevant text links — on Digg.com.
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