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SEATTLE (AP) - In-game advertising company Massive Inc. will broker ads for some of Electronic Arts Inc.'s top video games this year, including the upcoming "Madden NFL 08" for Xbox 360 and personal computers.
Massive, acquired by software maker Microsoft Corp. last year, said Wednesday it would begin serving dynamic ads to five new EA games — "Madden," plus "Nascar 08," "NHL 08" and "Skate" for Microsoft's Xbox 360, and "Tiger Woods PGA Tour 08" for Xbox and PCs running Microsoft's Windows operating system.
New York-based Massive sells virtual billboard space to advertisers, then delivers ads over the Internet to PCs and Xbox 360 game consoles.
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