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 CHARLOTTE, N.C. (AP) - The promotions started weeks ago and special programming soon followed. Just in case there were any regular viewers who weren't aware ESPN is going NASCAR racing, the network made it impossible to ignore.
ESPN kicks off its return to Nextel Cup coverage this weekend with Sunday's race at Indianapolis Motor Speedway, and is leading into it with its usual hyped-up blitz. In addition to reminders, scrolls and commercials, ESPN is airing 66 hours of NASCAR-related programs this week to market its upcoming coverage of the final 17 races of the season.
"So excited about ESPN," NASCAR chairman Brian France recently gushed.
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