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LOS ANGELES (AP) - The Walt Disney Co. will eliminate smoking from all its films released under its label and will discourage smoking in films released under its Touchstone and Miramax brands, the company said Wednesday.
Disney chief executive Robert Iger made the pledge in a letter to U.S. Rep. Edward J. Markey, D-Mass, chairman of the House Telecommunications and the Internet Subcommittee, who last month held a hearing in Washington, D.C., on the topic.
"The Walt Disney Co. shares your concern regarding deaths due to cigarette smoking," Iger wrote.
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