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CHICAGO (AP) - Getting lost is getting rarer nowadays, and any yahoo with a keyboard or a GPS device can find precise directions or pinpoint the location of an out-of-town landmark. Now drivers hooked on digital maps are looking for more than just streets and turns. They want ever more accurate and up-to-date points of interest such as restaurants, gas stations, hotels, theme parks and more. For digital mapmakers like Navteq Corp., it's up to road teams like Ann McNeil and Rich Joyce to deliver.
Like luxury-class explorers, the geographic analysts cruise streets and roads in a tech-laden SUV outfitted with a satellite tracking computer, electronic clipboard and rooftop cameras.
"Our customers are wanting more and more information," said McNeil, who has driven hundreds of thousands of miles in a decade at Navteq. "We're expanding all the time."
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