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HARTFORD, Conn. (AP) - Xerox Corp. introduced color printers and ink products Monday that it said will cut the price of color copying by two-thirds, sweeping away a major hurdle for customers seeking to enter the profitable and growing color market.
Color printing and copying are increasingly attractive to U.S. and overseas businesses that want an edge in marketing and other presentations. But the high cost of color production has hindered efforts by Xerox to make greater inroads in the market, the Stamford-based office equipment manufacturer said.
"We're making color more accessible, more affordable and easier to use for offices large and small around the world," Jim Rise, vice president and general manager of Xerox's solid ink products business unit, told investors in a webcast Monday.
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