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 TUSCALOOSA, Ala. (AP) - Alabama football fans can buy pens, ties, video games, phones and socks that play the Crimson Tide's fight song, and a New York company is humming the tune all the way to the bank.
In an unusual mix of athletics and consumer electronics, college sports fans are helping boost the bottom line for a Manhattan-based music publisher that's selling rights to fight songs for use in an array of new products.
Analysts say the boom is part of a major trend in the music industry, where publishing companies are reaping the benefits of the digital music that's become the soundtrack to life thanks to microprocessors and streaming sound.
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