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States Combat Drug Reps to Cut Costs

Monday, March 03, 2008 7:09:09 AM
By MARTHA RAFFAELE

ENOLA, Pa. (AP) - Leigh Bradshaw could be mistaken for a drug-company sales rep as she pulls out charts and leaflets to tell Dr. Ernest Josef about the costs and benefits of various cholesterol-lowering drugs.

But notably absent during her visit to his family practice is the swag typical of a pharmaceutical marketing arsenal — the free pill samples, the logo-emblazoned pads and pens, the free lunch for doctor and staff.

That's because Bradshaw, a registered nurse, isn't trying to pitch a product for a drug manufacturer. She works for Pennsylvania taxpayers.


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