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ST. PETERSBURG, Fla. (AP) - Terry Loebel wasn't looking to start an advertising phenomenon when he went to his mailbox in 1967 and inspiration struck.
Valpak, the company Loebel soon started, is today an advertising giant, sending its trademark blue coupon-stuffed envelope to 45 million homes each month.
Valpak wasn't the first company to start targeting consumers by mail, but it has become one of the most successful — it expects to ship 20 billion coupons in 520 million envelopes to U.S. and Canadian households this year from its massive new $220 million facility in St. Petersburg.
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