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 NEW YORK (AP) - The "weird, weird meat" inside the steaming bread pocket looked like Band Aid strips, and the cheese was "low rent," "ghetto" and finally compared to government-issue fare.
After reading Abi Jones' review of the turkey and cheese Lean Pockets on her blog about frozen foods, one might think twice before picking up a box at the supermarket. But Nestle SA, maker of Lean Pockets, sent them to Jones despite past pans of its products on her Web site, HeatEatReview.com.
Obsessive Web sites evaluating the newest eats have become must-reads for lovers of every type of food including frozen dinners, potato chips, candy bars and even energy drinks. While the readerships for sites like IAteAPie and Candy Blog are only a few thousand daily, food companies court them as a way to reach an interested audience for the price of shipping a box.
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