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 LAS VEGAS (AP) - Owners of more than 800 local TV stations where ad revenue has plunged recently said they've formed a group that's testing three standards for sending local digital TV signals to cell phones, laptops and other mobile devices.
The Open Mobile Video Coalition said at the National Association of Broadcasters meeting in Las Vegas that it will push for an open standard by next year that would allow members to bypass cell phone companies and tap into what they think will be a $2 billion market for mobile advertising.
The station owners say transmitting directly to mobile devices would give them a third means of delivering local programming — and capturing revenue — along with broadcasting to TVs and streaming it on station-owned Web sites.
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