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Personal Finance

For sale by tweet: Social networking to sell homes

Friday, April 17, 2009 3:31:34 PM
By ALEX VEIGA

LOS ANGELES (AP) - When you sign up for Facebook or Twitter, you expect to get a stream of random messages from the people that make up your virtual social network — but pitches on homes for sale?

Real estate agents and others are trolling for clients on these and other popular online social networking sites, mixing home huckstering with their online networking. But is this a good way to sell a home or are agents' sales pitches getting lost in the post?

Agents who use the social networking sites to market properties say they hope to generate referrals — just as you might tip off a friend about a new for-sale sign on a lawn.


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