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 TOKYO (AP) - When the Sony Walkman went on sale 30 years ago, it was shown off by a skateboarder to illustrate how the portable cassette-tape player delivered music on-the-go — a totally innovative idea back in 1979.
Today, Sony Corp. is struggling to reinvent itself and win back its reputation as a pioneer of razzle-dazzle gadgetry once exemplified in the Walkman, which Wednesday had its 30th anniversary marked with a special display at Sony's corporate archives.
The Japanese electronics and entertainment company lost 98.9 billion yen ($1.02 billion) in the fiscal year ended March — its first annual loss in 14 years — and is expecting more red ink this year.
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