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Struggling online video startup Joost, begun with much fanfare in 2007 by the same people behind Skype and Kazaa, is restructuring its business after discovering that it can't survive on advertising to fund its operations.
The chief executive, Mike Volpi, has stepped down but will remain as chairman.
The London-based company said it will shift its focus from being an online video site for consumers supported by advertising — similar to Google Inc.'s YouTube. Instead, it will help businesses manage their videos on the Internet as they build brands.
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