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NEW YORK (AP) - On football and soccer fields across the nation, small business owners are taking advantage of a huge marketing opportunity: sponsoring local sports teams.
Just about every sport, from T-ball played by 5-year-olds to semi-pro baseball or basketball, offers small businesses a chance to get some name recognition and create goodwill in their communities. And the cost is quite small, in many cases a few hundred or a thousand dollars.
Carrie Mitchell has sponsored soccer and T-ball teams, getting the name of her Raleigh, N.C.-based company, ASAP Office Supply Inc., on uniforms and on a sign on a practice field. She has also sponsored a swim team, which meant getting her company's name announced at meets and an ad in a quarterly neighborhood newsletter.
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