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"SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance" (William Morrow, 320 pages. $29.99) by Steven D. Levitt and Stephen J. Dubner: In their 2005 book "Freakonomics," economist Steven D. Levitt and journalist Stephen J. Dubner used dozens of interesting anecdotes to prove a simple point: "People respond to incentives."
The authors apparently are no exception. After the book sold more than 4 million copies, the pair doubtless realized how lucrative a follow-up book would be.
So they followed the same model for "SuperFreakonomics." It works just as well the second time around.
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