|
INDIANAPOLIS (AP) - The Indy Racing League will have Izod as a title sponsor next season, an agreement the IRL hopes will expand its fan base and take the series to a "new level."
The six-year deal could be extended, Michael Kelly, executive vice president of marketing for the clothing maker's parent company, Phillips-Van Heusen, said Thursday. He did not say how much money was involved or how it would be spent. Izod will remain the IRL's official apparel partner.
Brian Barnhart, president of the Indy Racing League, called Izod the league's first legitimate title sponsor. Jeff Belskus, CEO of the Indianapolis Motor Speedway, called it "one of the most significant announcements in the history of the IndyCar series."
|