|
 NEW YORK (AP) - It's been a rough year for the video game industry, but Activision Blizzard Inc. reported a profit for its third quarter because of lower costs and a good response for games such as "Guitar Hero 5" and "World of Warcraft."
It also reaffirmed its guidance for the full year, citing a big expected release next week for "Call of Duty: Modern Warfare 2," which could easily be the most lucrative entertainment launch this holiday season.
If all goes as planned, the hotly anticipated game will give the industry a much-needed boost for the holiday season. But it's not yet clear whether Americans will shell out as much cash for video games as they did last year. The recession, along with fewer hit game launches, has dampened sales this year after the industry hit a record in 2008.
|