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Deja vu: Wal-Mart, Amazon, Target in DVD price war

Friday, November 06, 2009 11:41:28 AM
By MICHELLE CHAPMAN

In this screen shot taken from WalMart.com, Friday, Nov. 6, 2009, Wal-Mart is upping the ante heading into the holiday season, trimming the online preorder prices of some upcoming DVDs following last month's price cut on books.(AP Photo/WalMart.com) NEW YORK (AP) - First it was books. Now it's DVDs.

Wal-Mart Stores Inc. started another price war Thursday, trimming the online preorder prices of some upcoming DVDs following its price cut on books last month. And, once again, competitors Amazon.com and Target scrambled to match the prices.

It's the latest salvo in an ongoing online push by Wal-Mart designed to make sure everyone knows it intends to be the low-price leader on the Web, as well as in stores.


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