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The nation's retailers ushered in the traditional start of the holiday shopping season on Friday with expanded hours and deep discounts on everything from toys to TVs to lure crowds of shoppers.
A number of stores, including Walmart and many Old Navy locations, opened on Thanksgiving, hoping to make the most of the extra hours. Toys R Us opened most of its stores just after midnight Friday.
Online sellers also pushed to grab a piece of the action, pushing deals on Thursday and even earlier in the week.
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